SWR Technology Inc., a wireless power and data solution company, has successfully developed a flexible, ultra low profile (less than 1 mm thick) wireless power receiver capable of delivering more than 65W. It is manufactured with flex PCB process on Polyimide (PI) film and can be easily embedded into glass for various applications. The talk will discuss the electrical properties requirements of conductive traces for successful wireless power applications, identify the performance gap of printed traces offered by FHE technology today, and call for the FHE ecosystem to address the technical challenges together.