Solar has evolved greatly from its humble beginnings as an off-grid solution for farms in the 70's though commercialization in the 2010s. But while the last decade has brought innovation in finance and ownership structures, the next decade is poised to drastically expand the very core value proposition of the solar energy company, with many exploring EV charging and storage with an emphasis on putting customers in charge of their energy choices. This trend of consumer empowerment will likely continue with an expanding service market and new structures that promote energy equity, grid reliability, and electrification of everything. This session will cover themes from the residential, community solar, and utility scale perspectives.