E20 - Boxing Lessons for Solar Installers

The heavy-hitting average cost of a solar installer’s customer acquisition is nearly $4,000, and the average cost of that same customer’s cancelation is $2,500. It’s no wonder a whopping 25% of an average residential system’s solar price is attributed to customer acquisition. So, what’s the solution for beating competitors to the punch, attracting customers, retaining their business, and staying top of mind along the way? Product industry heavyweight AM Conservation has been working with solar installers across the country to develop custom product bundles or “boxes” of energy-saving products that can be custom-branded and given to customers to pack a real punch at the right time during their purchasing journey. We will explain how our product bundles work, describe their variety of applications, and provide real-word examples of performance and cost savings. Solar installers and those in similar positions will walk away from this poster with knock-out knowledge of a hot new tactic to cut customer acquisition cost, increase customer pull-through, and boost long-term customer retention.