Founder and Principal
Beacon Associates, LLC
Paul is the founder of Beacon Associates, a strategic marketing consultancy focused on delivering consumer centric solutions to advance availability, access and adoption of innovative healthcare solutions. With over 25 years of healthcare marketing & sales experience Paul has directed over 25 successful product and brand launches globally with brand creation expertise forged in leading healthcare
companies (GlaxoSmithKline and Pfizer) along with experience in a start-up environment. His experience spans multiple therapeutic categories across iconic Rx and OTC brands such as Viagra, Advil, Lipitor, & TUMS. Paul is a champion of the patient in clinical development & recruitment, customer experience, advocacy and brand creation by distilling the science to create meaningful innovation, advertising and communication programs. In addition, Paul has led many prescription to over-the-counter (Rx-to-OTC) programs, a key lifecycle management strategy to
enable self-care and create enduring brands.
Paul received Master’s Degrees in Mathematics and Theoretical Physics from the University of Cambridge and also teaches both Healthcare Marketing & Statistics at New York University.
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Monday, September 12, 2022
2:00 PM – 3:00 PM MST