Data-driven marketing has arrived for medical practices. Attendees will see how two medical practices use the latest predictive technology and measurement strategies to grow their revenue and thrive through automated marketing. For years, marketers outside of healthcare have been able to track the results of their efforts down to market segments and actual customers. HIPAA regulations and security concerns have prevented healthcare marketers from using those same tools and tactics. That has now changed, and this presentation will share details on how medical practices can use these cutting-edge tools and attribution processes. Their use of social media, increased online visibility, highly targeted ads, predictive analytics, and detailed tracking down to individual patients — including the revenue generated from those patients — will be highlighted and shared. Attendees wil receive a checklist/cheat sheet on implementing data-driven marketing tactics, as well as case study summaries and contact information for the highlighted practices. The principles and solutions shared in this presentation apply to any practice that spends marketing dollars and wants to truly understand the value and effectiveness of that investment.
Learning Objectives:
Breakdown how to track your marketing campaigns down to patient name.
Examine ROI to determine marketing spend.
Compare your patient acquisition costs to local and national numbers.
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