COO
YDOP
Lancaster, Pennsylvania
As the COO of YDOP, Aimée utilizes her 25 + years of business leadership experience to lead a team of marketing professionals that have broad skillsets that cover all areas of digital marketing. YDOP’s main goal is to drive high quality leads that make their clients more money! They specialize in digital marketing strategies that are proven to show high levels of return. YDOP serves 120+ clients in a wide variety of industries including home services.
In 2015 Aimee started ADC, a consulting firm for small businesses. She found many were being underserved and taken advantage of by marketing agencies. One of Aimee’s first clients, a local plumbing & HVAC company saw declines in revenues 2 years in a row. With a focused marketing strategy, they grew total revenue from $4.6M to $15M in 5 years. These results were achieved by measuring results from all channels, reducing spend in underperforming channels and making data driven decisions.
Prior to consulting, Aimee spent 5 years as the President of Synapse Marketing Solutions, and 8 years as the COO of Way Serves Inc where she led six locations, three separate business units and was responsible for over $25M in revenue.
Professional achievements include being named a Forty Under 40 in 2006, a Best 50 Women in Business in 2007, the Lancaster Chamber’s Athena Award Recipient in 2009, a 25 Women of Influence in 2010, and winning the Women of Influence Community Service Award in 2011. Her story has also been published in Chicken Soup for the Soul Tough Times, Tough People. Under her leadership, YDOP has won over 45 marketing awards and been named the best marketing & website development company 4 years running by the Central Penn Business Journal.
Aimee's favorite job is being Mimi to her 5 grandsons!
Disclosure information not submitted.
Wednesday, October 5, 2022
10:15 AM – 11:15 AM ET