Director, Office of Health Communication and Education, Center for Tobacco Products
United States Food and Drug Administration
Silver Spring, Maryland
Kathleen Crosby is Director of the Office of Health Communication and Education of the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP). Ms. Crosby’s career spans 30 years of senior-level marketing and advertising experience. In her tenure at CTP, she has successfully launched five major award-winning public health campaigns. The flagship youth prevention effort "The Real Cost" has been proven to have prevented 587,000 at-risk teens from smoking saving these kids, their families and the country more than $53 billion in smoking-related costs in the future. Before joining CTP, Ms. Crosby was Senior Vice President, Group Campaign Director of the Washington office of the Ad Council, where she created integrated communication programs that have proven to inspire attitudinal and behavioral change on America’s most pressing social issues for non-profit and government clients. Previously, while serving as Vice President of Strategic Planning at Arnold Worldwide, Ms. Crosby oversaw strategic development on the cutting-edge “Truth” campaign for the Truth Initiative. Ms. Crosby is a graduate of the University of Colorado.
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Monday, April 11, 2022
10:30 AM – 11:30 AM