The digital advertising landscape continues to change dynamically as it affects home performance and HVAC businesses. Google continues to launch new products, paid search grows more complex, the review landscape is constantly changing, and Facebook retains its dominant place in many homeowners’ lives. The COVID pandemic has fundamentally changed the way consumers think about their homes, and how they view contractors. All of this presents a significant opportunity for companies to improve their digital marketing strategy, lower marketing costs while growing the business and bettering the bottom line.
During this presentation, Energy Circle’s Founder and CEO, Peter Troast will bring clarity to the rapidly-paced digital marketing landscape, and show you simple ways to take advantage of digital marketing tools.
Learning Objectives:
By attending this session, attendees will:
Understand the current status of key online marketing tactics as they affect the home contracting industry and learn about specific ways contractors are successfully utilizing these tactics in their business
Understand the economics of online marketing opportunities on a cost per lead and cost per acquisition basis
Learn which of these tactics can be implemented as DIY measures
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