The onset of COVID-19 and the resulting influence of the pandemic changed the way many homeowners thought about topics such as indoor air quality, ventilation, and healthy home systems. As we emerge from the height of the pandemic, its impact on our behaviors and habits is still sending aftershocks through our daily lives. Energy Circle Founder and CEO Peter Troast will take a look at how COVID-19 changed the landscape of the healthy homes industry, and the related trends that we’ve been observing. He’ll review updated keyword and marketing data, as well as potential changes in the consumer mindset. We’ll also take a retrospective look at our initial predictions around COVID-19 and its relationship with, and impact on, healthy homes trends and behaviors.
Learning Objectives:
By attending this session, attendees will:
Understand consumer data framing the current marketing strategies for healthy homes contractors
Gain the marketing tools to frame your post-pandemic healthy homes marketing strategy
Learn industry best practices to implement, harnessing current market intelligence around IAQ, ventilation, and healthy homes marketing data
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