Finding the Home Performance Sweet Spot

What customers want, what professionals can deliver and how to make the sale- Even before the pandemic, surveys showed that customers want what building science delivers – homes that are comfortable, healthy, durable and efficient. They also showed that builders are incorporating some of those highly sought-after high-performance building practices. After being at home 24/7, buyers are asking even more home performance questions than before, and green features are beginning to surpass granite countertops for space on their ‘must have’ list. This session can help building professionals position the high-performance homes they build to meet customer demand and build their business through clear communication and marketing strategies that resonate with customers to increase sales.