The goal of this session is to help companies and specifically, energy auditors and sales professionals, understand key concerns of homeowners about and ensure successful installations of electrification technologies such as heat pumps and power production.
This session will present and discuss the sales techniques, information provided to homeowners, and processes that have successfully been developed and in use to sell whole house electrification to homeowners. We will cover everything from the initial interaction to identifying electrification potential in the house to educating, discussing, and overcoming objections to electrification technologies with homeowners.
Learning Objectives:
By attending this session, attendees will:
Learn language and approaches to helping homeowners understand and buy into the benefits of electrification in their homes
Learn technical concerns and how to evaluate a home for electrification technologies such as full heating and hot water generation via heat pumps
Learn how to overcome objections and utilizing incentives to close the deal
