The Smart Home

Homeowner Engagement Through Apps: Meet Your Customers on Their Mobile Device and Accelerate Your Business

Wednesday, April 13, 2022

1:30 PM – 2:30 PM

Location: Legends C (Level 2)

CE: 1

BPI, INTERNACHI, NARI, ASHI

Bethany Profaizer

Vice President of Contractor Partnerships
Pearl Certification
Portland, Maine
Erik Norwood

Chief Technology Officer
Elevation
Austin, Texas
Ben Vides

President
OnCall Air
Miami, Florida
Ray Clark

VP of Sales
Schedule Engine
Oceanport, New Jersey

Homeowners spend on average over 4 hours a day on their mobile devices and 92% of that time is spent on mobile apps. As app-use-only continues to rise, it’s clear this is a communication medium those of us in the home services industry would be smart to tap into if we’re not there already. You may be successfully using apps to facilitate better operations in your business with remote audits, technician support or job documentation. But how can you leverage this technology to strengthen your relationship with your customers? In this session, you’ll hear from several companies with successful homeowner-facing apps and learn how they’re achieving homeowner engagement, what they’ve learned about your target audience, the power of gamification as a behavioral motivator, and tips on how you as a contractor can accelerate homeowner engagement in your business by utilizing these powerful tools.

Learning Objectives:

By attending this session, attendees will:

Learn how companies with successful homeowner apps are achieving homeowner engagement
Understand the power of gamification as a behavioral motivator
Tips on how you as a contractor can strengthen your relationships with customers and accelerate homeowner engagement in your business by utilizing these powerful tools