Overcoming the Hiring Challenge Using Recruiting Marketing

Recruiting and hiring good talent has been a pervasive problem in the home performance industry for some time now. Whether it’s finding strong recruits for your business, or retaining valuable crew members—we’ve heard from contractors across the country that the hiring challenge has been monumental. What does this mean for our industry, and what are some unique strategies that successful companies have used to overcome this challenge? What role can marketing play to help solve this problem? Energy Circle Founder & CEO Peter Troast, Healthy Home Energy's CEO Kevin Brenner and Patch Garcia, GM of Eco Performance Builders will talk through the challenges of recruiting and hiring for HVAC and home performance, and provide actionable marketing tactics that you can utilize to address the problem.