Vice President, Strategy And Partnerships
Net Natives, United Kingdom
Jennifer Lonchar has been a leader and visionary in the higher education industry for almost 13 years. She is passionate about strategy, partnership, and truly being an advocate and trusted advisor to the hundreds of colleges and universities she has worked with during her career. Jennifer was instrumental in the introduction and growth of digital marketing in higher education, having worked for one of the companies that was at the forefront of bringing this technology to the higher ed industry. Through the years Jennifer has been a consistent thought leader and strategic voice, educating institutions on growing enrollment and brand through storytelling, research, and precision digital marketing. In this age of constant market “noise,” she believes it is more important than ever to have a strategic voice, and is a tireless champion and partner in helping her clients find and articulate theirs. Jennifer’s experience also includes working with clients to reach and recruit specialty audiences such as graduate students, adult learners, transfer students, underrepresented minority students, and international students. Jennifer has been a presenter over the years at many key National and Global conferences such as CIS, NACAC, NAGAP, International ACAC, CASE, and AACRAO-SEM.