Peer Power: Leveraging International Alumni for Student Recruitment and Retention

Friday, June 3, 2022

11:30 AM – 12:20 PM MDT

Location: Room 708-712

This session features successful approaches to alumni engagement to enhance international student recruitment and retention strategies. Interactive discussion with higher education admissions professionals highlights case studies and best practices in leveraging international alumni (and their parents) both globally and within the United States.

Learning Objectives:

Understand EducationUSA’s role in and explore effective methods for engaging alumni and their parents to aid international student recruitment and retention efforts.
Discuss case studies for innovative alumni engagement by EducationUSA advising centers, as well as a U.S. higher education institution from both domestic and overseas perspectives.
Share best practices for engaging alumni and their parents for international student recruitment and retention, including virtual and in-person strategies relevant to the postpandemic reality.

Chair and Presenter(s)

Melissa A. Deschamps, MA International Education

Regional Educational Advising Coordinator (REAC) for MENA
EducationUSA

Presenter(s)

Benjamin Gutierrez, MLA

Assistant Director of Admissions
Johns Hopkins University
Kristi Marchesani, PhD

Director of International Admissions and Recruitment
University of Northern Iowa
GM

Gordana Mirchikj

EducationUSA REAC
EducationUSA