Adapting Strategic Plans in Times of Uncertainty

Thursday, June 2, 2022

4:00 PM – 4:50 PM MDT

Location: Four Seasons Ballroom 4

This session focuses on the importance of having a multipronged approach to recruitment, including using data to create a tailored strategy, raising global brand awareness via digital marketing, and working with strategic partners and agencies as an extension of one’s admissions team.

Convene in-person or join virtually via the livestream via the button below.

Learning Objectives:

Describe how the landscape of international student recruitment has changed over the past 2 years and how to remain competitive.
Demonstrate a multipronged approach to international student recruitment and diversifying recruitment streams across partnerships and digital recruitment efforts.
Create a strategic plan for international student recruitment by using real-time data.

Chair and Presenter(s)

Laura Holmes

Head of Client Partnerships
IDP Connect

Presenter(s)

Jorge Calderon

Associate Director of International Enrollment
Iowa State University
Sarah Mackey

Director, International Enrollment Management
Northeastern University