European Perspectives: Sustainable Strategies in International Student Recruitment

Thursday, June 2, 2022

4:00 PM – 4:50 PM MDT

Location: Mile High Ballroom 1EF

To embark on sustainable services for recruitment and plan for the long haul, albeit with flexibility for adapting to different circumstances, universities must develop their recruitment process by placing students’ needs at the forefront. Presenters showcase how two European universities have applied unique strategic frameworks for success.

Learning Objectives:

Identify two distinct approaches to systematically develop a sustainable recruitment strategy based on an understanding of students’ needs from their first point of contact to arrival.
Describe and analyze the circumstances in which to use different types of recruitment activities and why these activities may not work in other situations.
Use simple, yet powerful, conceptual tools for strategic development in one’s own institution.

Chair and Presenter(s)

Marybeth Gruenewald

Director of Global Initiatives
Educational Credential Evaluators, Inc. (ECE)

Presenter(s)

Joachim Ekström

Head of Student Recruitment
Uppsala University
Joanna Kumpula

Head of International Education and Integration Support
Tampere University