Setting Standards: Benchmarking International Lead Conversion and Tracking Return on Investment
Thursday, June 2, 2022
2:30 PM – 3:20 PM MDT
Location: Four Seasons Ballroom 1
Institutions invest in a variety of tactics to attract students, but how many know the return on their lead generation? Presenters help demystify marketing return on investment (ROI) via strategies for utilizing innovation to trace yield. Attend this session to learn 2021 lead conversion benchmarks and approaches to tracking ROI across the recruitment cycle.
Learning Objectives:
Understand benchmarked conversion insights from key international student lead sources, including websites, direct communications, purchased lists, and in-person recruitment events.
Define the operational and technical requirements for effective lead attribution.
Apply lead conversion insights to improve the student recruitment experience as well as maximize enrollment and ROI.
