The Impact of Engaging Parents and Families as Strategic Partners

Thursday, June 2, 2022

9:30 AM – 10:20 AM MDT

Location: Room 407

Global partnerships, marketing, and alumni relations presenters discuss frameworks for engaging parents as strategic partners in internationalization. Facilitated discussions identify ways to develop internal partnerships to manage and motivate enthusiastic family volunteers from major and emerging markets to be impactful institutional brand ambassadors.

Learning Objectives:

Define why engaging parents and families as strategic partners creates new opportunities to sustain internationalization.
Identify internal campus partnerships to begin new programs.
Understand the importance of a coordinated relationship management approach across the institution.
Harness the enthusiasm of family volunteers from major and emerging markets to be institutional spokespersons and brand ambassadors.

Chair and Presenter(s)

Alyssa Shoup, EdD

Director of Regional & International Volunteers & Programs, Alumni Relations
University Of Rochester

Presenter(s)

Gretchen C. Dobson, Doctorate

Global Engagement Specialist
Gretchen Dobson LLC
JK

Jacqueline Kassteen

Owner & Managing Director
Jackfruit Marketing