Evaluating the Cost and Effectiveness of the Digital Shift

Friday, June 3, 2022

9:30 AM – 10:20 AM MDT

Location: Room 605/607

Experienced international enrollment management professionals lead participants in an active discussion considering the return on investment of newly adopted and previously utilized digital, virtual, and in-person recruitment activities. Using data to analyze cost and effectiveness, participants leave with practical tools to inform future recruitment strategies.

Learning Objectives:

Audit the digital and global recruitment activity of the past year, and gain an understanding of how best to measure the effectiveness of digital reach for recruitment impact moving forward.
Analyze budgets to make informed decisions about funding future recruitment strategies.
Articulate a well-thoughtout rationale to determine if international recruitment will remain virtual or reintroduce active travel as part of a hybrid strategy or a dominant component in the years ahead.

Chair and Presenter(s)

Amy VanSurksum, MS

Partner Development Manager
ApplyBoard Inc.

Presenter(s)

George F. Kacenga, PhD

AVP, Global Marketing Office - US
MSM Unify - M Square Business Solutions, Inc.
Talia Popovski, MPA

Senior Director, Intl Student Services
Valencia College