(WS09) Recruiting International Students

Tuesday, May 31, 2022

1:00 PM – 5:00 PM MDT

Location: Room 501/502

Member Fee: $200.00 | Non-Member Fee: $300.00 | Student Member Fee: $120.00

How do you reach your enrollment targets given your own resource limitations? From determining target markets to tailoring your communication strategy, this workshop helps you build strategies and identify resources to plan an appropriate recruitment campaign. Intended for professionals at U.S.-based institutions who work with international recruitment.

Learning Objectives:

Obtain information about target markets and constituents.
Identify communication methods and institutional marketing opportunities to meet enrollment targets.
Plan a recruitment campaign including online, social media, and travel.
Form and maintain relationships and communication with regional/institutional contacts.
Assist with gathering and maintaining research and data on recruitment efforts to support institutional IEM enrollment strategy.

Lead Trainer(s)

Amy VanSurksum, MS

Partner Development Manager
ApplyBoard Inc.

Trainer(s)

Marco Chavez, MA

Senior Assistant Director
The Ohio State University-Columbus
MD

Mark Daly, PhD

Dean of International Education
Emporia State University
MS

Monique Swennenhuis, Master of Arts, Certified Customer Data Professional

Strategic Advisor International Marketing and International Relations
Hanze University of Applied Sciences