John Dombrowski Cornell University ‘23 05/30/2022 Abstract As we progress further into the digital age social media has become an ever more relevant tool both for economic gain and educational benefits. Although largely unexplored, and often under-exploited, social media can be utilized as a tool for education across seemingly all platforms and for most any subject. Over the last year, two platforms: Tik-Tok and Instagram have been the scene for a large amount of viewership and public engagement with the Cornell Insect Collection. Currently the Instagram page is at 10,000 followers, and the Tik-Tok profile is at over 110,000 followers. Both platforms have hosted videos reaching well into the hundreds of thousands or even millions of views. Consistent posting practices, engaging content, and providing digestible science content has shown to be a successful way to boost public interest in often under-represented studies of biology such as entomology. This boost in viewership as well as a large scale audience can be used to inspire conservation efforts, awareness of important topics or studies, and potentially help add additional funding via donations to certain programs. The ability to use social media to boost both public engagement and funds for a typically under-recognized yet extremely field of biological sciences may be what gives many laboratories, programs, and exhibits an edge in an evermore digital age.