Lorel E. Burns, D.D.S., M.S.: No financial relationships to disclose
According to Pew Research, seven in ten Americans used social medial in 2021 to connect, share information, engage in news content and entertain themselves. As a result, there is great pressure to create an online brand identity and build a loyal following. However, there is more to social media than developing your digital reputation. This presentation aims to broaden your understanding of the scope of social media in dentistry, including endodontics. The presentation will explore the role and impact of influencer marketing; the role of social media in dental education (aka it's impact on your future referral base); and provide insight into social media as a tool for public health surveillance. Further, the presentation will explore the concepts of "endo dysmorphia" and "Key Opinion Leader".
Learning Objectives:
At concluson, participants will be able to describe the scope of social media's impact on dentistry, including endodontics
At conclusion, participants should be able consider both the positive and negative impacts of social media on endodontics
At conclusion, the participants will be able to describe evolution of social media and it's implications for endodontic practice
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