Strategies for Successful Mass Vaccination Rollout: Balancing Science, Politics, Communication and Trust [Keynote Plenary]

Dr. Søren Brostrøm, Director General of the Danish Health Authority, will discuss strategies for successful mass vaccination rollout primarily from the Danish experience, but also drawing on international perspectives. The focus will be on the importance, from his experience during the pandemic, of 'evidence-based government' and 'radical transparency' and how not everything can be simplified to just 'communication' but is instead about having a good case to communicate, i.e., that science is more important than communication skills.