CEO Brand Castle, LLC Bedford Heights, OH, United States
Description: Licensing seems intimidating. From the outside it appears it's only for deep pocketed companies with connections in Hollywood. The economics seem obscure and unaffordable, but it's not. This talk will identify if licensing is right for your product. It will explain how simple it is to identify appropriate licensors and how to write an engaging proposal with relevant economic terms you can live with. I launched my company with licensing and can explain to new entrepreneurs and long-established companies how to enter this exciting and lucrative world.
Classroom Engagement: Q & A is welcome. I have given this talk from 20 to 40 minutes in the past.
