President Culinary Tides, Inc. Oakland Park, FL, United States
Description: Food industry players must understand the issues influencing breakfast trends to successfully navigate them and uncover white space not yet explored. Not only is the current environment changing rapidly, but there are also two Influences that are acting independently (COVID-19, Inflation). With the drivers in flux, looking at the past to model the future is a flawed strategy as all the drivers have changed. You will need a bank of tools as you are not dealing with numbers, you are dealing with scenario play. There may be different scenarios that play out with more than one pathway through each. Breakfast messaging should evolve ahead of consumer behavioral changes so they hit when consumers are their most receptive. Other influences including health and consumer drivers will be discussed as they pertain to how snacks and bakery intersect and align with breakfast trends. Equally important is the ability to differentiate between long- and short-lived trends. The trend patterns note more confident behaviors: a sense of mindfulness, reserved experimentation, self-care, and vulnerability. It paints a more complex landscape to have to navigate, but may offer more freedom to focus in areas of interest or expertise for the industry.
