Vice President of Growth
BAKERpedia
Portland, OR, United States
Link to new hire press release:
Digital Marketing Specialist and Proven Strategist Bob Schnyder to Head Sales and Brand Development Initiatives
https://bakerpedia.com/bakerpedia-expands-staff-hires-experienced-vp-of-growth/
Bio- Bob Schnyder
LinkedIn profile: http://www.linkedin.com/in/bobschnyder
Bob is an online marketing professional with over 25 years of experience, who’s marketing strategies & tactics have been the subject of several case studies featured in publications such as Wired, Advertising Age, MarketingSherpa and B-to-B online, iMedia Connection, and his industry-specific marketing articles have been featured in NASA Tech Briefs, EETimes, ECN, VAR Guy, iConnectMedia, and Nuts & Volts.
His unique background, a European MBA in International Business, 4 years working in Japan, and over 20 years of digital marketing experience, he provides a cross functional, world-wide perspective to drive customer interaction.
His diverse background in B2B & B2C omni-channel & multichannel marketing & sales, specifically in lead generation and eCommerce via: PPC, SEO, B2B social media, retargeting, branding, mobile, landing page optimization and implementing analytics solutions, provides a unique and well-rounded set of skills that will benefit your company. He has owned strategy, execution and measurement of integrated marketing programs and campaigns and has managed teams and collaborated with sales, product marketing, UI/UX developers, and technical teams throughout all facets of his career.
Experience highlights:
Experience: 25 years, 20+ years digital marketing, 18 years in Search Engine Marketing (PPC + SEO)
Results driven with a proven track record of growing multi-million dollar eCommerce product lines as well as B2B eCommerce marketing in competitive environments.
Marketing Professional with a track record of success in Online Marketing and eCommerce strategies.
Search Engine Marketing (SEM) Professional and Google Qualified AdWords Professional
Proven experience with online web tracking tools, assess the performance of online campaigns and strategies through metrics, both qualitative and quantitative analysis.
Expert in lead generation marketing strategies & tactics to drive online and offline sales
Strategic thinker, outwitting the competition on Interactive marketing tactics
Time management and organization skills – ability to manage complex schedules and attention to detail. Not confuse activities with results (short term vs. long term)
US Citizen with solid international experience. Conversational in Japanese.
Speaking and Featured Case Studies
Speaker (Ad-Tech) Presentation:
http://www.imediaconnection.com/content/12955.imc
Case studies:
https://www.marketingsherpa.com/article/case-study/how-to-position-landing-pages
https://design.iconnect007.media/index.php/article/18855/carve-your-niche-with-customer-service/18858/
Articles available online:
https://electronics-manufacturing.manufacturingtechnologyinsights.com/vp/ecd/the_wheel_may_not_need_reinventing:__building_lasting_technology/
https://adage.com/article/btob/keyword-landing-page-optimization-circuit-board-maker-migrate-brand/269005
https://www.techbriefs.com/component/content/article/tb/pub/features/business-briefs/1214
https://www.nutsvolts.com/?/magazine/article/internet_and_the_pcb
Disclosure information not submitted.
Saturday, September 17, 2022
1:30 PM – 2:30 PM PT