It seems change is our only constant and yet we are not the ones in charge of the rollercoaster ride. Now grappling with inflation in addition to COVID-19 and other concerns, consumers continue to shift dollars between online and in store; retail and restaurants; and between value versus premiumization. However, where there is change there is opportunity to meet the consumer where they are for that moment, in retail and foodservice. To learn more, join ABA and Anne-Marie Roerink of 210 Analytics for exclusive consumer research looking at the role of the bakery through the lens of consumers’ lives. The inaugural ABA study looks to uncover opportunities for bakery growth in everyday and special occasions, at home and away from home.
