Beyond Social Media: Building an Online Business with Email & Text Message Marketing - 18

Description: Did you know that email is 40 times more effective at winning new customers than social media posts? Did you know that an email communication is more likely to get your current customers to spend money than a social media post, and that 86% of small business owners who utilize text messaging say that it offers higher engagement than email communication?

These statistics explain why Email & Text Message Marketing are becoming increasingly more important in the age of social media. In this seminar, you will learn how to get started with Email & Text Message Marketing, strategies for building your list, and techniques for increasing engagement and ROI with your customers through these marketing channels.

Classroom Engagement: It will be helpful to have a computer hookup for a slideshow in this class, but it is not necessary. To encourage participation, students will be asked critical thinking questions to help them develop ideas that will engage their customers using email and text message marketing.