President Culinary Tides, Inc. Oakland Park, FL, United States
Description: Issues influencing health and wellness trends will be explored along with how to successfully navigate them and white space not yet discovered. Influencers will be discussed as they pertain to the shaping of marketplace trends and how they impact the creation of new products. Health and wellness issues layer benefits attractive to consumers which create a winning combination that can lead to making snack and bakery products and menu items successful in the marketplace. We will explore consumer drivers - including trust, control, and prevention issues - and the biggest media and consumer driven issue in health and wellness to date. The talk will examine the several functional territories that snacks and bakery can engage, and reveal their birth patterns, parents, drivers, and impact on the resulting trends. The trend patterns note more confident behaviors, a sense of mindfulness, reserved experimentation, self-care, and vulnerability. It also paints a more complex landscape to navigate, but at the same time more freedom to focus in areas of interest or expertise for the industry.
