Founder/CEO Oh My Cupcakes! Sioux Falls, SD, United States
Description: It's not so much WHAT you do, it's WHY you do it! And the more you engage your audience in the passion behind your WHY, the more they become your brand ambassadors. Business travels in story, and this talk will compel you to consider the unique threads that make your story a one-of-a-kind journey that your audience wants to engage with, follow, and ultimately do business with. Using illustrations and examples from the Oh My Cupcakes! "Cinderella" brand story, Melissa will share the keys that have led to the success of this 12-year-old, baked-from-scratch business.
Classroom Engagement: Bring a notebook! Attendees will be given time for reflection and prompts to help discover what makes YOU unique! No idea where to start? This talk will lead you through the foundational questions that helped Melissa on her journey. Melissa's book Fingers in the Frosting; God's Hand on the Creation of Oh My Cupcakes! will be used as a base curriculum, and 5 copies will be given away during the talk.
