Managing Partner The Melville Group LLC Oceanside, CA, United States
Description: 2020 forever changed how we view and manage our supply chains, especially for critical contract manufacturing relationships. What are the new rules and evolved best practices for maximizing these relationships? How can brands get maximum supply chain ROI in 2023 and beyond? With many long-held practices rendered obsolescent, leading brands are rapidly adapting to a changing environment. Contract terms, fulfillment levels, staffing pressures, labor organizing, oversight practices, quality measurements, sustainability concerns, and sourcing issues are creating a new rulebook. We will look at these issues from the perspective of the brands as well as their contract packagers and manufacturers, noting what how they adapting to a brave new industry future. What emerges is an industry that is still growing and in transition. The session will include a review of the Six Traits of Highly Effective Brand/Co-manufacturer Relationships. All of this will be framed on data from the Contract Packaging Association State of the Industry Report, researched and written by The Melville Group. Based on over 120 interviews and surveys with CEOs and other executives on both the brand and contract manufacturing sides, the sixth generation report is an industry touchstone.
Classroom Engagement: Using QR-Code based survey questions, the audience will use their phones to participate in a real-time survey of their experiences and views. We will then compare the room's views and scores with the larger industry. (editor's note: we have done this in the past with physical tools. The online tool will enable greater engagement and save valuable session time)
