Director of Marketing and Public Relations Pak Group - Bellarise Pasadena, California, United States
Description: During our seminar, we will take a look at some key factors that help define each pertinent generation in the U.S. market, examine a set of trends to watch, and how to activate a marketing program around said items. These topics will be set within the context of the global pandemic and its effects on the baking industry.
Classroom Engagement: There will be slides projected on-screen, as well as a Q&A, to aid learning and general discussion.