Description: The pandemic has brought climate change and social inequities to the forefront of the global conversation. Now companies can -- and should -- meet the moment by using their platform for change. But how?
B Corp Certification is giving structure to a global movement of business as a force for good. This process verifies businesses that meet legal standards for positively impacting their workers, customers, suppliers, communities and the environment. There are more than 4,000 B Corps worldwide today, including popular brands such as Patagonia and Ben & Jerry's.
Consumers are increasingly voting with their dollars for the kinds of companies they want to see in the world, with 87% deciding to make a purchase because a company advocated for an issue that they care about, according to Cone Communications' latest corporate social responsibility study. This gives B Corps a clear competitive advantage. And the best part is: Many companies already have practices in place that count toward certification. Does yours?
