Policy Series: Changing the Narrative on Nursing Home Care

Thursday, November 3, 2022

8:00 AM – 9:30 AM ET

Location: 242 CC

Chair(s)

Patricia D'Antonio, BSPharm, MS, MBA, BCGP

Vice President, Policy & Professional Affairs
Policy and Professional Affairs
The Gerontological Society of America
Washington, District of Columbia, United States

Panelist(s)

MO

Moira O'Neil, PhD

Frameworks Institute
JT

Jasmine Travers, PhD, MHS, RN

Assistant Professor
NYU Rory Meyers College of Nursing
NYU
New York City, New York, United States
BB

Barbara Bowers, PhD, FAAN

University of Wisconsin–Madison
Madison, Wisconsin, United States

Redesigning our nursing home care system will require substantial policy change, and we know that policy change needs an effective framing strategy. This panel will include speakers who have been studying public mindsets and opinions about nursing home care and its implications for advocacy communications. We will also talk about the implications of this research for the larger reframing aging initiative.

Learning Objectives:

Participants will understand why framing is a critical piece of a policy change strategy around nursing home care.
Participants will be able to identify communications challenges and opportunities present in existing patterns of perceptions about nursing home care.
Participants will learn why some common communications practice around nursing home care may backfire.