From Prospect to Promoter: The Client Journey to Better Referrals
Tuesday, December 13, 2022
2:00 PM – 3:00 PM PDT
Location: SCC: 606-609
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Level of Complexity: Overview
The Prospect to Promoter presentation takes advisors through three stages of the client experience: Prospecting: How to better articulate your value and create a target client profile Engaging: Understanding the preferences of clients most likely to refer Growing: Evaluating the opportunities that exist to generate referrals among existing clients
Attendees leave this presentation with actionable steps for each phase of the cycle, helping them better identify prospects and turn them into promoters for continued growth.
Learning Objectives:
Refine how they describe their value.
Create a more comprehensive target client profile.
Prioritize how they spend their time with existing clients to grow by referrals.