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Inspire Session

Session: Are we there yet? The long road to effective science communication and engagement

INS 9-2 - Sharing values, goals, and stories for an evidence-based approach to making science matter

Wednesday, August 17, 2022

8:00 AM – 9:30 AM EDT

Location: 520A

Presenting Author(s)

BG

Bethann Garramon Merkle

University of Wyoming, United States

Co-author(s)

EV

Evelyn Valdez-Ward

Ecology and Evolutionary Biology, University of California, Irvine
PS

Priya Shukla

Graduate Student
Bodega Marine Laboratory / Department of Environmental Science & Policy, UC Davis, United States
SB

Skylar Bayer

Roger Williams University, United States

Effectively sharing science involves challenges such as lack of time and training, systemic disincentives, and the complexity of the modern media/attention landscape. We present a framework -- three ways to shift your mindset and approach -- to concretely improve your scicomm efforts. This framework centers on shared values which are then used to articulate science communication goals. Then, you can leverage the power of stories to achieve your communication goals in partnership with stakeholders. This framework includes tools and suggestions you can use right away to state your values, find the values you share with stakeholders, articulate goals for your scicomm work, and then use storytelling to establish and strengthen relationships to achieve those goals.