Winning the War for Attention: How to Cut through Communication Clutter in an Era of Non-Stop Noise

Tuesday, October 11, 2022

1:00 PM – 5:00 PM EDT

Location: 240A

Panelist(s)

Mark Tenia

Public Relations Manager
Richmond Ambulance Authority
Richmond, Virginia
Robert C. Lawrence, MCMI

Director of Strategic Implementation
Pro EMS / Prodigy EMS
Las Vegas, Nevada
Alexia B. Jobson, APR, NREMT

Director of Public Relations
REMSA Health
Reno, Nevada

Description: Attention spans are getting smaller while our access to information, good and bad, is growing exponentially. How can you make sure you’re being heard in a sea of tweets, texts, and videos? In this pre-conference session, learn from communication experts on what techniques and tools you can use to make sure you're hitting your target audiences externally and internally with the messages you need to communicate. According to recent research, 30% of all project failures are the direct result of poor communication. Participants will learn how to communicate more concisely using conversational messages and less jargon. In addition participants will learn about tools they can use besides email to communicate important messages to employees and how to track success. The information will be helpful and useful for the EMS professional on every level as the importance of successful communication is the key to your organization's overall success.

Learning Objectives:

Upon completion, participants will be able to create consistent and predictable messaging in order to increase audience reach and consumption.
Upon completion, participants will be able to demonstrate effective communication techniques by cutting out jargon and using conversational and concise language in their external and internal messaging.
Upon completion, participants will be able to identify and use alternative forms of communication to reach target audiences both internally and externally.