Founding Partner
Generous Change
Lawrence, Kansas, United States
Jenna Goodman bought her first business, a drive-thru espresso shop, as a junior in college at the University of Central Missouri. After 5 years, she sold her shop and fell head-first into fundraising for her alma mater. In 2008, she moved to Lawrence, Kansas, to become a development director at the start of KU's successful $1.6B campaign. She spent 3 years leading KU's largest development team, the 56-department College of Liberal Arts and Sciences. In 2017, she co-founded Generous Change to give fundraisers and academic leaders across the country tactical tools, straightforward advice and inspiration to raise more money and change the world.
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