HMI & Display Product Line Director Forvia Faurecia
The New Era of Perceptual & immersive UX in Automotiveā: with the fast shift of automotive cockpit towards digital UX, Auto makers have to deal with new kind of challenge. Indeed digital UX are setting new paradigm in terms of UX. Digital UX in automotive is full of opportunities but it comes with new type of challenge. This presentation shares some of those key challenges such as New architecture, Energy, Distraction, and Perception. Forvia Faurecia will suggest solution addressing each of those essential challenges to enable digital cockpits development. The presentation is blended with small video sequences introducing required product & solution.