The TV industry benefited from increased demand during the pandemic, and companies throughout the display supply chain generated unprecedented profitability. Demand for LCD TV panels drove the most volatile Crystal Cycle in the history of the industry, with the longest and highest price increase and the fastest price declines ever. This presentation will review the state of the industry for major brands and panel makers, and the battle for the premium TV segment among competing brands and technologies.
The premium TV space drives display innovation for improvements in brightness, color, resolution, contract, and other metrics. We will outline the technology battle between OLED and LCD today and show how DSCC expects this battle to play out as new technologies like QD-OLED, MiniLED, and MicroLED emerge and evolve. We will draw from DSCC’s reports on TV cost and advanced TV shipments and describe the strategies of major global TV brands as they compete for the premium TV market.