OLED technology has already integrated itself into our daily lives in smartphones, smartwatches, laptops, and TVs. With recent environmental changes creating a “new normal,” OLED is demonstrating copious potential for growth, as it supports high-performance content and has advantages for natural reality, new form factors, eye comfort, and eco-friendliness. We introduce innovative technologies and R&D directions for OLED and various next-generation displays. In addition, we discuss emerging opportunities for the display industry and the role of displays in the era of the new normal.