Head of China Liquid Crystal Product Development Merck Display Materials Co., Ltd. Shanghai, China (People's Republic)
Premium displays that offer outstanding characteristics are becoming more important in liquid crystal display market. Globally, researchers are looking for ways to improve contrast, transmittance, viewing angle dependency, resolution and switching speed while keep the high reliability level of liquid crystal devices. UB (Ultra Bright)-technology (UBplus and UB-FFS) can increase panel transmittance by using negative dielectric anisotropy LC mixtures compared with traditional FFS Mode, supporting higher resolution devices. In this paper we would like to demonstrate the advantage of UB-LC technology for TV as well as IT applications and we would like to summarize the recent developments of such liquid crystal mixtures in terms of contrast, switching speed and reliability.