Marketing one's practice online can take a lifetime to master and leave you very confused. There are so many options to choose from when it comes to website design , paid advertising, online reviews and search engine optimization. Topics like Facebook Funnels, how to respond to negative reviews and are you actually getting an ROI leave you scratching your head. The first step to determining what to do is analyzing how your practice currently looks online, what your competition is doing and where you can improve. In this seminar, Dr. Len Tau, a practicing dentist who has been helping his fellow colleagues navigate through the world of online marketing for over twelve years will take you on a journey to actually help you determine what needs improvement and where you can actually begin.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Analyze one's website to see if they violate some of the most common design elements.
See how one's office ranks online.
Learn how to generate more online reviews.
Determine whether you are ready to ramp up your marketing.
Make sure you are actually getting return on investment in your current marketing plan.
