Advocacy and Outreach Manager The Arc of Anchorage
Session Description: Stories shape how people think about issues or groups of people. They inspire, excite, motivate, and give hope. They move people to act on issues big and small. This session will share how to gather and create powerful advocacy stories, tie them to compelling calls to action, and leverage them across multiple platforms and purposes. We will use case studies from The Arc’s work nationally and in Texas and Alaska to exemplify takeaways.
Learning Objectives:
Describe multiple methods to collect and store stories and cultivate storytellers
Understand how to tie stories with specific, achievable, and easy calls to action
Leverage stories and calls to action across multiple formats, platforms, and purposes to maximize their impact
.jpg "Jenny Alexander (she/her/hers) photo")
.jpg "Jennifer Martinez (she/her/hers) photo")
