Tips and Strategies to Power Your Digital Advocacy Efforts

Friday, November 11, 2022

11:30 AM – 12:30 PM MT

Location: Hacienda, Street floor

Content Level: Beginner

Lead Presenter(s)

Amanda Guerrero

Senior Manager, Digital Marketing
The Arc

PowerPoint Slides

Co-Presenter(s)

Claire Manning

Senior Director, Advocacy & Mobilization
The Arc of the United States
HC

Hannah Carlock

Director of Public Policy
The Arc of Indiana
Sydney Badeau (she/her/hers)

Social Media Assistant
The Arc Wisconsin

Session Description: Digital advocacy provides an opportunity to introduce more people to our cause, strengthen existing connections, and advance our mission through grassroots action. In this session, presenters will share ideas for coordinating your advocacy efforts across teams and digital channels. They will share best practices for building a list of supporters and provide examples on how to educate and cultivate those supporters to motivate action.

Learning Objectives:

Make a plan to coordinate advocacy efforts across teams and digital channels, including email and social media.
identify easy ways to start building their list of emailable supporters.
Motivate supporters to take action by identifying opportunities to educate and cultivate, using email and social media channels to drive engagement.