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New Research – General Public Support for the IDD Community, and How To Implement in Your Marketing

Thursday, November 10, 2022

3:30 PM – 5:00 PM MT

Location: Grand Ballroom, 2nd floor

Lead Presenter(s)

Kristen McKiernan

Senior Executive Officer, Marketing and Communications
The Arc of the United States
Glenn Griffin

Sr. Director Marketing and Digital Engagement
The Arc of the US

PowerPoint Slides

Co-Presenter(s)

Amy Mulvey

Senior Research Manager
The Harris Poll

Session Description: The Arc partnered with The Harris Poll to do one-of-a-kind research to gauge the general public’s understanding of the issues facing people with intellectual and developmental disabilities and their families, uncover attitudes and misperceptions, test messages that are persuasive with the general public, and gauge awareness of the organization. In this session, we will share results and how The Arc is using this information in its marketing efforts.

Learning Objectives:

Learn about new research on attitudes within the general public
Hear how The Arc's National office is incorporating research findings into our ongoing communication efforts.
Learn how chapters can participate in efforts to raise awareness and battle misperceptions within the general public