James Hollis, PhD

Associate Professor
Iowa State University

My research has recently focused on a) the use of immersive virtual reality to understand consumer purchasing behavior and b) to use immersive virutal reality to provide nutrition education programs.

Poster(s):

• (PO10-07-22) The Use of Technology to Deliver Virtual Grocery Store Tours

• (PO13-01-22) The Influence of a Nutrition Recommendation on Food Choices in a Virtual Fast-Food Restaurant