SUN-C04: What's It All For? Finding Meaning and Defining Values Through the Work

Sunday, November 13, 2022

3:45pm – 5:00pm PT

Location: Moscone Center, Room 211-212

1.25 PDH, LA CES/HSW, AICP, FL

Lead Speaker(s)

Jennifer Ng, ASLA

Senior Associate
Klopfer Martin Design Group
Boston, Massachusetts

Speaker(s)

Mary Margaret J. Jones, FASLA

President & CEO
Hargreaves Jones
New York, New York
Claire Agre, ASLA

Principal and Co-Founder
Unknown Studio
Baltimore, Maryland

Our values influence our designs, and in turn, our designs give purpose to our practices. This session reflects on the hidden drivers behind our creative process and the values that reinforce design, leadership styles, and cross-generational mentorship. This is an open discussion among women at different stages of their careers.

Learning Outcomes:

Critically reflect on the inevitable influence of personal values on design decisions and practice management, and how that can be used to foster cultural continuity within small design studios.
Assess the idea of ‘relay’ mentorship, and learn about how values can pass from one firm to new generations of firms though shared histories.
Learn how cultural shifts can create new opportunities within existing firms and founding of new practices, and potential pit falls to avoid during change management.
Explore how values and meaning influence community access to landscape work from a code perspective and more broadly through universal access, and equity and inclusion.