As the world confronts the triple pandemics of COVID-19, social/racial injustice, and the climate crisis, landscape architecture is emerging as the design discipline that has the power to confront these issues. Is this the critical moment for the profession to claim its rightful place?
Learning Outcomes:
Sharing strategies and tactics to describe a more robust view of the profession and suggest ways that landscape architects can lay claim to the full power of their work.
Teaching landscape architects to take control of their own narratives and to use media to better explain the work and its implications.
Identifying what constitutes newsworthiness and understanding landscape architects' audiences, and how to tailor messages to all of them across all platforms at their disposal.
Understanding how to use public relations, social media, awards, speaking engagements, and the entire ecosystem of brand communications to tell your story.
